Focus identity

Services
Design, Branding, Print

Year
2016

Client
Minxli Ltd.

Focus is a new start-up company that'll offer a wide range of products to motivate every human being to live happy and healthy. The company just released its first product Focus Healthcare - a mobile application that focuses on your personal healthcare, using latest technology. Further innovations are in the making.

Visual key

Focus on everything that stands between you and your inspired life.

I wanted to build the identity around a symbol that feels human and personal while also referring to the company's name and mission - focus.

This symbol has become the iris - a bridge between you and your inspired life. The simple and geometric icon can be used easily to mark the company's wide range of products while distancing from traditional medical symbols.

Components to create a dynamic visual identity system

The foundational elements of our brand - logo, color and typography - guide visual treatments. These elements accomplish the following requirements:

Bring approachability ・ Allow for flexibility ・ Create consistency ・ Scalable

Branding system

Our branding is the cornerstone of our visual identity and creates immediate brand recognition.

Color

The logotype is either used in black or white, providing consistency within our visual identity. Color is used with our sub-brands, keeping the system fresh and dynamic.

Typography

Sailec reflects our approachability and personality without losing our confident feel. The rounded and geometric typeface also guarantees excellent legibility in all media.

Services
Design, Branding, Print

Year
2016

Client
Minxli Ltd.