focus - brand idenity
2016 / 2017
Motivate every human being to live happy and healthy
Focus is a new start-up company that'll offer a wide range of products to motivate every human being to live happy and healthy. The company just released its first product called focus healthcare - a mobile application that focuses on your personal healthcare, using latest technology. Further innovations are in the making.
The visual key
„Focus on everything that stands between you and your inspired life.“ Following this mantra, we built the identity around a symbol that feels human and personal while also referring to the company's name and mission - focus.
This symbol has become the iris - a bridge between you and your inspired life. The simple and geometric icon can be used easily to mark the company's wide range of products while distancing from traditional medical symbols.
Visual key - the iris
Dynamic visual identity system
The foundational elements of our brand - logo, color and typography - guide visual treatments. These elements accomplish the following requirements:
Allow for flexability
Our branding is the cornerstone of our visual identity and creates immediate brand recognition. The logotype is either used in black or white, providing consistency within our visual identity. Color is used with our sub-brands, keeping the system fresh and dynamic. The tyface Sailec reflects our approachability and personality without losing our confident feel. The rounded and geometric typeface also guarantees excellent legibility in all media.